Who We Are
We are business professionals trained in the science of positive psychology providing a comprehensive enterprise well-being training system proven to drive connection, increase human performance, and improve company cultures.
Our paths are unique, but our journey is the same. We believe in a better, healthier, and more connected society. When we improve the overall well-being of each employee, we help organizations thrive and create a better world.
We have spent thousands of hours bringing together the best research behind positive psychology, neuroscience, and behavior change into a program for individuals and organizations ready to thrive.
We believe companies that flourish in today’s marketplace create value not just in financial terms but in human terms. They enhance the lives of their employees and their families, customers, owners, communities, and the world at large.
Organizations today are becoming increasingly “socially conscious,” not just because it’s the right thing to do but because it is the key to long-term competitive advantage.
The science is clear, we know when people are engaged and feel a sense of belonging at work, the individual will experience:
- Increased performance
- Greater motivation
- Higher levels of happiness
- Better conflict resolution
- More creativity and original thinking
- Increased resilience
- Lower levels of stress and burnout
- More positive relationships
We drive connection, belonging and employee engagement. According to Gallup, businesess with high employee engagement experience:
increased profits
higher productivity
less absenteeism
GREAT CUSTOMER RATINGS
Our Values
Love
Know Yourself. Give Generously. Share Openly. Connect Deeply.
Create
Find the Spark. Engage Others. Deliver Value.
Learn
Be Curious. Dig Deeper. Embrace a Growth Mindset.
Excellence
Polish Thoughtfully. Be Professional. Do What You Say You Will Do.
Focus
Driven. Get the Right Stuff Done. Work Hard.
We are curious learners. We are business people. We are passionate teachers. We are perfectly imperfect. We are on our own journey with the goal of getting better each day.
Laura Cooke
Founder & CEO
Laura Cooke wants to change the trajectory of well-being and wellness of Americans through teaching the science and skills to thrive in life. She is a dynamic leader, speaker, educator, and mother who is passionate about personal growth and helping people flourish.
Via Strengths
Chris Cooke
Co-Founder & Partner
An energetic and approachable leader, Chris Cooke applies his deep passion for helping people and organizations with his background in technology consulting, analytics, and digital experiences, allowing him to easily work across many industries.
Via Strengths
Doug Smith
Co-Founder & Guru
With the voice of a professor and charm of a favorite uncle, Doug Smith, a former CEO of three major corporations, is relishing the second half of his life as a speaker, teacher, and writer on the skills that lead to flourishing.
Via Strengths
“It is not because things are difficult that we dare not venture. It is because we dare not venture that they are difficult.”
“There are two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us…”
“OTHER PEOPLE MATTER.”