Our Story

Who We Are

We are business professionals passionate about helping individuals and organizations thrive.

Our paths are unique but our journey is the same. We believe in a better, healthier and more engaged society. When we improve the overall wellbeing of each employee, we help organizations thrive and create a better world.

We have spent thousands of hours bringing together the best research behind human motivation, positive psychology, neuroscience, and energy management into a program for individuals and organizations who are ready to thrive.

We believe companies that flourish, in today’s marketplace create value not just in financial terms, but in human terms.  They enhance the lives of their employees and their families, their customers, their owners, the communities within which they operate and the world at large.

Corporations today are becoming increasingly “socially conscious”, not just because it’s the right thing to do, but because it is the key to long term competitive advantage.

The science is clear, we know when people are engaged at work, the individual will experience:

  • Increased performance
  • Greater motivation
  • Higher levels of happiness
  • Better conflict resolution
  • More creativity and original thinking
  • Increased resilience
  • Lower levels of stress and burnout
  • More positive relationships

We drive employee engagement because businesses experience:


Our Values


We teach and communicate with clarity and impact by using the most creative and relevant content to touch the mind, heart, soul, and funny bone.


We learn every single day and adapt our training to include the most up to date science, research, teaching and interventions that work.


We are committed to helping individuals create thriving corporate cultures by teaching people how to create healthy relationships and positive interactions with others.


We believe that humans have unlimited potential and we unleash this through helping people develop an abundant mindset and engage with their true purpose.


We are inspired by love – the love of our work, our clients, each other and the world we live in – and this love leads to cooperation, creativity and growth for all concerned.

We are curious learners. We are business people. We are passionate teachers. We are perfectly imperfect. We are on our own journey with the same goal.

Laura Cooke
Founder & CEO

Laura Cooke wants to change the trajectory of well-being and wellness of Americans through teaching the science and skills to thrive in life. She is a dynamic leader, speaker, educator, and mother who is passionate about personal growth and helping people flourish.

Via Strengths

Chris Cooke
Co-Founder & Partner

An energetic and approachable leader, Chris Cooke applies his deep passion for helping people and organizations with his background in technology consulting, analytics and digital experiences that allow him to easily work across many industries…

Via Strengths

Erin Noviski
Director, Positive Foundry for Schools

Known for her warmth and approachable nature, Erin Noviski is deeply committed to improving American education and the well-being of its children, teachers, and parents. A thoughtful and collaborative leader, she is passionate about creating a kinder, happier, and more inclusive world. A former teacher and administrator with over 25 years’ experience in primary, secondary, and post-secondary education, she speaks and trains both regionally and nationally.

Via Strengths

Doug Smith
Co-Founder & Guru

With the voice of a professor and charm of a favorite uncle, Doug Smith, a former corporate leader, is relishing the second half of his life as a speaker, teacher, and writer on the skills that lead to flourishing. He combines his personal journey of adversity…

Via Strengths

Ready to invest in your people?

We believe we can do it together.

When individuals flourish, organizations flourish. We exist to change the world by helping people live their best life. We bring together the best research behind human motivation, positive psychology, neuroscience, and energy management into an engaging program that teaches individuals and organizations how to thrive. We drive bottom-line results by helping people and their organizations be their best.



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