Who We Are
We are business professionals passionate about helping individuals and organizations thrive.
Our paths are unique but our journey is the same. We believe in a better, healthier and more engaged society. When we improve the overall wellbeing of each employee, we help organizations thrive and create a better world.
We have spent thousands of hours bringing together the best research behind human motivation, positive psychology, neuroscience, and energy management into a program for individuals and organizations who are ready to thrive.
We believe companies that flourish, in today’s marketplace create value not just in financial terms, but in human terms. They enhance the lives of their employees and their families, their customers, their owners, the communities within which they operate and the world at large.
Corporations today are becoming increasingly “socially conscious”, not just because it’s the right thing to do, but because it is the key to long term competitive advantage.
The science is clear, we know when people are engaged at work, the individual will experience:
- Increased performance
- Greater motivation
- Higher levels of happiness
- Better conflict resolution
- More creativity and original thinking
- Increased resilience
- Lower levels of stress and burnout
- More positive relationships
We drive employee engagement. According to Gallup, businesess with high employee engagement experience:
increased profits
higher productivity
less absenteeism
GREAT CUSTOMER RATINGS
Our Values
Creativity
Find the Spark.
Learning
Be Curious. Dig Deeper. Embrace a Growth Mindset.
Relationships
Connect Deeply. Share Openly.
Excellence
Polish Thoughtfully.
Love
Know Yourself. Give Generously.
We are curious learners. We are business people. We are passionate teachers. We are perfectly imperfect. We are on our own journey with the goal of getting better each day.
Laura Cooke
Founder & CEO
Laura Cooke wants to change the trajectory of well-being and wellness of Americans through teaching the science and skills to thrive in life. She is a dynamic leader, speaker, educator, and mother who is passionate about personal growth and helping people flourish.
Via Strengths
Chris Cooke
Co-Founder & Partner
An energetic and approachable leader, Chris Cooke applies his deep passion for helping people and organizations with his background in technology consulting, analytics and digital experiences that allow him to easily work across many industries…
Via Strengths
Erin Noviski
Director, Positive Foundry for Schools
Known for her warmth and approachable nature, Erin Noviski is deeply committed to improving American education and the well-being of its children, teachers, and parents. A thoughtful and collaborative leader, she is passionate about creating a kinder, happier, and more inclusive world. A former teacher and administrator with over 25 years’ experience in primary, secondary, and post-secondary education, she speaks and trains both regionally and nationally.
Via Strengths
Doug Smith
Co-Founder & Guru
With the voice of a professor and charm of a favorite uncle, Doug Smith, a former CEO of three major corporations, is relishing the second half of his life as a speaker, teacher, and writer on the skills that lead to flourishing.
Via Strengths
“It is not because things are difficult that we dare not venture. It is because we dare not venture that they are difficult.”
“There are two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us…”
“OTHER PEOPLE MATTER.”