Our Story

Who We Are

We are business professionals passionate about helping individuals and organizations thrive.

Our paths are unique but our journey is the same. We believe in a better, healthier and more engaged society. When we improve the overall wellbeing of each employee, we help organizations thrive and create a better world.

We have spent thousands of hours bringing together the best research behind human motivation, positive psychology, neuroscience, and energy management into a program for individuals and organizations who are ready to thrive.

We believe companies that flourish, in today’s marketplace create value not just in financial terms, but in human terms.  They enhance the lives of their employees and their families, their customers, their owners, the communities within which they operate and the world at large.

Corporations today are becoming increasingly “socially conscious”, not just because it’s the right thing to do, but because it is the key to long term competitive advantage.

The science is clear, we know when people are engaged at work, the individual will experience:

  • Increased performance
  • Greater motivation
  • Higher levels of happiness
  • Better conflict resolution
  • More creativity and original thinking
  • Increased resilience
  • Lower levels of stress and burnout
  • More positive relationships

We drive employee engagement. According to Gallup, businesess with high employee engagement experience:


Our Values


Find the Spark.


Be Curious. Dig Deeper. Embrace a Growth Mindset.


Connect Deeply. Share Openly.


Polish Thoughtfully.


Know Yourself. Give Generously.

We are curious learners. We are business people. We are passionate teachers. We are perfectly imperfect. We are on our own journey with the goal of getting better each day.

Laura Cooke
Founder & CEO

Laura Cooke wants to change the trajectory of well-being and wellness of Americans through teaching the science and skills to thrive in life. She is a dynamic leader, speaker, educator, and mother who is passionate about personal growth and helping people flourish.

Via Strengths

Chris Cooke
Co-Founder & Partner

An energetic and approachable leader, Chris Cooke applies his deep passion for helping people and organizations with his background in technology consulting, analytics and digital experiences that allow him to easily work across many industries…

Via Strengths

Doug Smith
Co-Founder & Guru

With the voice of a professor and charm of a favorite uncle, Doug Smith, a former CEO of three major corporations, is relishing the second half of his life as a speaker, teacher, and writer on the skills that lead to flourishing.

Via Strengths

Ready to invest in your people?

We believe we can do it together.

When individuals flourish, organizations flourish. We exist to change the world by helping people live their best life. We bring together the best research behind human motivation, positive psychology, neuroscience, and energy management into an engaging program that teaches individuals and organizations how to thrive. We drive bottom-line results by helping people and their organizations be their best.

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